Higher Purpose Marketing | Marketing that makes sense for female entrepreneurs, service businesses, and values-driven brands.
You’ve tried the marketing hacks. You’ve downloaded the freebies. You’ve listened to the “six-figure secrets” that promised overnight growth.
And yet… your revenue still doesn’t match your effort.
Welcome to Higher Purpose Marketing, where we call out the fluff and fix what’s actually broken in your marketing - so all that hard work finally pays off.
I’m Ashley Conway, founder of BeWeird Marketing, and I help female entrepreneurs figure out what’s not working in their marketing and fix it. I blend data with gut instinct (and a dash of sarcasm) to help you build marketing that’s simple, strategic, and actually works.
Each week, you’ll get relatable stories, sharp insights, and real talk about the messy middle of marketing - how to attract clients without sounding like everyone else in your feed, make sense of your numbers, and stop doing “all the things” that don’t move the needle.
If you’ve ever wanted to throw your laptop out the window after hearing “just be consistent,” you’re in the right place.
Grab your Coke Zero. Let’s talk about what’s really going on in your marketing - and how to fix it with a little more smarts (and a lot more sanity).
Next Steps:
🎧 For all things podcast, visit higherpurposemarketingstrategy.com
💡 Want to fix what’s not working in your marketing? Learn more or book a free intro call → bit.ly/beweirdcall
💬 Come say hi on Instagram, LinkedIn or Facebook — I actually answer my DMs.
Listen on:
Episodes
Monday Feb 10, 2025
Monday Feb 10, 2025
On today’s show, we're chatting about 3 ways you can incorporate your faith into your marketing so your marketing efforts feel authentic to your values and have a kingdom purpose.
These three ways will allow you to combine your faith and your marketing without being pushy or preachy.
And, I’m answering a listener’s question about including your faith in your marketing without alienating people with different beliefs.
Looking for more resources? Ready to work together? Start here:- For all things podcast, visit https://higherpurposemarketingstrategy.com/- To get your free video training, 10 Reasons You Aren't Standing Out from Your Competition, visit bit.ly/marketingstandout- Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/- To work with our team, visit https://www.beweirdmarketing.com/marketingagencyservices
Tuesday Feb 04, 2025
Tuesday Feb 04, 2025
On today’s show, I'm sharing 7 marketing ideas that are low-cost and high-reward for times when you hit a plateau in your sales or need to push to hit a sales goal.
And I’m answering a listener’s question about ways to maintain her marketing efforts when her budget has been cut.
Looking for more resources? Ready to work together? Start here:- For all things podcast, visit https://higherpurposemarketingstrategy.com/- To get your free video training, 10 Reasons You Aren't Standing Out from Your Competition, visit bit.ly/marketingstandout- To work with our team, visit https://www.beweirdmarketing.com/marketingagencyservices
Monday Feb 03, 2025
Monday Feb 03, 2025
On today's show, we're talking about why a customer-driven marketing plan is critical for your service business, as well as the five parts of an effective plan and which you should focus on first.
And, I'm answering a listener's question about reasons people aren't taking action after visiting her website.
Looking for more resources? Ready to work together? Start here:- For all things podcast, visit https://higherpurposemarketingstrategy.com/- To get your free video training, 10 Reasons You Aren't Standing Out from Your Competition, visit bit.ly/marketingstandout- Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/- To work with our team, visit https://www.beweirdmarketing.com/marketingagencyservices
Monday Dec 02, 2024
Monday Dec 02, 2024
If you're a values-driven business owner who wants to stand out from your competition, attract your best customers, and market in a way that aligns with your values, this is the show for you. Tune in to this episode for a sneak peek at how this show will help your business.
Looking for more resources? Ready to work together? Start here:
For all things podcast, visit https://higherpurposemarketingstrategy.com/
To get your free video training, 10 Reasons You Aren't Standing Out from Your Competition, visit bit.ly/marketingstandout
To work with our team, visit https://www.beweirdmarketing.com/marketingagencyservices