Higher Purpose Marketing | Marketing that makes sense for female entrepreneurs, service businesses, and values-driven brands.
You’ve tried the marketing hacks. You’ve downloaded the freebies. You’ve listened to the “six-figure secrets” that promised overnight growth.
And yet… your revenue still doesn’t match your effort.
Welcome to Higher Purpose Marketing, where we call out the fluff and fix what’s actually broken in your marketing - so all that hard work finally pays off.
I’m Ashley Conway, founder of BeWeird Marketing, and I help female entrepreneurs figure out what’s not working in their marketing and fix it. I blend data with gut instinct (and a dash of sarcasm) to help you build marketing that’s simple, strategic, and actually works.
Each week, you’ll get relatable stories, sharp insights, and real talk about the messy middle of marketing - how to attract clients without sounding like everyone else in your feed, make sense of your numbers, and stop doing “all the things” that don’t move the needle.
If you’ve ever wanted to throw your laptop out the window after hearing “just be consistent,” you’re in the right place.
Grab your Coke Zero. Let’s talk about what’s really going on in your marketing - and how to fix it with a little more smarts (and a lot more sanity).
Next Steps:
🎧 For all things podcast, visit higherpurposemarketingstrategy.com
💡 Want to fix what’s not working in your marketing? Learn more or book a free intro call → bit.ly/beweirdcall
💬 Come say hi on Instagram, LinkedIn or Facebook — I actually answer my DMs.
Listen on:
Episodes
Monday Apr 21, 2025
Monday Apr 21, 2025
In a crowded market, it’s easy to feel pressure to cut prices just to stay competitive. But price wars are a race to the bottom—and they’re not the key to attracting your best customers. So, how do you stand out without slashing your rates?On today's show, we'll be discussing:✅ The real reason customers choose you over the competition✅ Unique Selling Propositions that go beyond price✅ Actionable strategies to differentiate your brand and attract premium clients✅ Why the best businesses don’t compete on price
Looking for more resources? Ready to work together? Start here:- For all things podcast, visit https://higherpurposemarketingstrategy.com/- To get your free video training, 10 Reasons You Aren't Standing Out from Your Competition, visit bit.ly/marketingstandout- Connect with us on LinkedIn at bit.ly/ashleyconwaylinkedin- Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/- To work with our team, visit https://www.beweirdmarketing.com/marketingagencyservices
Monday Apr 14, 2025
Monday Apr 14, 2025
AI-generated content is everywhere—but is it the right choice for your business? Should you let AI handle your copywriting, or is there something irreplaceable about human-crafted messaging?On today's show, we're discussing:✅ The pros and cons of using AI for copywriting✅ When AI can help vs. when it can hurt your brand✅ What businesses should consider before making AI part of their marketing strategy
Looking for more resources? Ready to work together? Start here:- For all things podcast, visit https://higherpurposemarketingstrategy.com/- To get your free video training, 10 Reasons You Aren't Standing Out from Your Competition, visit bit.ly/marketingstandout- Connect with us on LinkedIn at bit.ly/ashleyconwaylinkedin- Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/- To work with our team, visit https://www.beweirdmarketing.com/marketingagencyservices
Monday Apr 07, 2025
Monday Apr 07, 2025
On today’s show, we're chatting about the importance of customer-centered messaging vs. business-centered messaging and how to practically be more customer-centered in your marketing.
Looking for more resources? Ready to work together? Start here:
- For all things podcast, visit https://higherpurposemarketingstrategy.com/
- To get your free video training, 10 Reasons You Aren't Standing Out from Your Competition, visit bit.ly/marketingstandout
- To learn more about our 12-week coaching program, visit bit.ly/beweirdcoach
- Connect with us on LinkedIn at bit.ly/ashleyconwaylinkedin
- Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/
Monday Mar 31, 2025
Monday Mar 31, 2025
On today’s show, we're talking about the six types of information you need to know about your target market in order to truly connect with them and increase your leads.
And I’m answering a listener’s question about how to get leads that are willing to pay her fees.
Looking for more resources? Ready to work together? Start here:- For all things podcast, visit https://higherpurposemarketingstrategy.com/- To get your free video training, 10 Reasons You Aren't Standing Out from Your Competition, visit bit.ly/marketingstandout- Connect with us on LinkedIn at bit.ly/ashleyconwaylinkedin- Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/- To work with our team, visit https://www.beweirdmarketing.com/marketingagencyservices
Monday Mar 24, 2025
Monday Mar 24, 2025
On today’s show, we're discussing how to determine your unique sales proposition (USP) or the one thing you want to be known for most. I'm giving you four key questions that will point you in the right direction.
And I’m answering a listener’s question about how to test their USP to see if it is effective.
Looking for more resources? Ready to work together? Start here:- For all things podcast, visit https://higherpurposemarketingstrategy.com/- To schedule your Power Hour Coaching session, visit bit.ly/powerhourcoaching - Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/- To work with our team, visit https://www.beweirdmarketing.com/marketingagencyservices
Monday Mar 17, 2025
Monday Mar 17, 2025
On today’s show, I'm discussing ethical marketing with five real-life examples of situations when deciding what is right and wrong isn't black and white.
And I’m answering a listener’s question about being persuasive in selling without being misleading.
Looking for more resources? Ready to work together? Start here:- For all things podcast, visit https://higherpurposemarketingstrategy.com/- To get your free video training, 10 Reasons You Aren't Standing Out from Your Competition, visit bit.ly/marketingstandout- Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/- To work with our team, visit https://www.beweirdmarketing.com/marketingagencyservices
Monday Mar 10, 2025
Monday Mar 10, 2025
On today's show, we're talking about four hacks that will streamline your content creation, saving you time, helping you stay consistent, and making the never-ending task a bit more fun.
And I’m answering a listener’s question about how to stay consistent with her marketing when she already has so much on her plate.
Looking for more resources? Ready to work together? Start here:- For all things podcast, visit https://higherpurposemarketingstrategy.com/- To book a Power Hour Coaching Session, visit bit.ly/powerhourcoaching- To book your 60-minute strategy call and get the FREE content creation ClickUp template, visit studio320vs.com/higherpurpose- Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/
Monday Mar 03, 2025
Monday Mar 03, 2025
Is your marketing team operating in silos? If so, it could be costing you growth, efficiency, and sales. In this episode, we’re breaking down why disconnected marketing efforts can hold your business back—and five key reasons why having a unified marketing strategy is essential for success.
Plus, I’m answering a listener’s question about how to turn website visitors into paying customers. Don’t miss these practical insights to help you create a more cohesive, results-driven marketing plan!
Looking for more resources? Ready to work together? Start here:- For all things podcast, visit https://higherpurposemarketingstrategy.com/- To purchase a marketing audit, visit bit.ly/auditmymarketing- Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/- To work with our team, visit https://www.beweirdmarketing.com/marketingagencyservices
Monday Feb 24, 2025
Monday Feb 24, 2025
On today’s show, we're discussing strategies CEOs and business owners can use to allocate their marketing budgets effectively. I highlight the importance of understanding the target audience, incorporating business and marketing goals, and pinpointing where customers drop off in the marketing funnel.
And I'm responding to a listener's question about getting the best results on a limited budget.
Looking for more resources? Ready to work together? Start here:
- For all things podcast, visit https://higherpurposemarketingstrategy.com/
- To book a Power Hour Coaching Session, visit bit.ly/powerhourcoaching
- Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/
- To work with our team, visit https://www.beweirdmarketing.com/marketingagencyservices
Monday Feb 17, 2025
Monday Feb 17, 2025
The online world is loud with so many experts claiming they have the solution to your business problems, and it can be overwhelming for a business owner to figure out what to do.
So on today’s show, we are simplifying your marketing by identifying the 5 things you must do to make your marketing efforts successful and improve your ROI.
And, I’m answering a listener’s question about how to make sure all her marketing efforts are working together to lead potential customers to buy.
Looking for more resources? Ready to work together? Start here:
- For all things podcast, visit https://higherpurposemarketingstrategy.com/
- To get an expert's support on the things we discussed on today's show, schedule a Power Hour coaching session at https://bit.ly/powerhourcoaching
- Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/
- To work with our team, visit https://www.beweirdmarketing.com/marketingagencyservices