Higher Purpose Marketing | Marketing that makes sense for female entrepreneurs, service businesses, and values-driven brands.
You’ve tried the marketing hacks. You’ve downloaded the freebies. You’ve listened to the “six-figure secrets” that promised overnight growth.
And yet… your revenue still doesn’t match your effort.
Welcome to Higher Purpose Marketing, where we call out the fluff and fix what’s actually broken in your marketing - so all that hard work finally pays off.
I’m Ashley Conway, founder of BeWeird Marketing, and I help female entrepreneurs figure out what’s not working in their marketing and fix it. I blend data with gut instinct (and a dash of sarcasm) to help you build marketing that’s simple, strategic, and actually works.
Each week, you’ll get relatable stories, sharp insights, and real talk about the messy middle of marketing - how to attract clients without sounding like everyone else in your feed, make sense of your numbers, and stop doing “all the things” that don’t move the needle.
If you’ve ever wanted to throw your laptop out the window after hearing “just be consistent,” you’re in the right place.
Grab your Coke Zero. Let’s talk about what’s really going on in your marketing - and how to fix it with a little more smarts (and a lot more sanity).
Next Steps:
🎧 For all things podcast, visit higherpurposemarketingstrategy.com
💡 Want to fix what’s not working in your marketing? Learn more or book a free intro call → bit.ly/beweirdcall
💬 Come say hi on Instagram, LinkedIn or Facebook — I actually answer my DMs.
Listen on:
Episodes
Monday Jun 30, 2025
Monday Jun 30, 2025
In this episode of Higher Purpose Marketing Strategy, we're chatting about how to discover your brand’s unique personality in 20 minutes or less.
If your messaging feels robotic or just like everyone else’s, this practical, fast-paced episode will help you humanize your brand voice, clarify your tone, and stand out with messaging that actually sounds like you.
We'll go through a series of rapid-fire questions (plus some deeper prompts) to help you define your brand’s voice, energy, and values.
Looking for more resources? Ready to work together? Start here:
For all things podcast, visit https://higherpurposemarketingstrategy.com/
To purchase a Messaging Audit, visit https://www.beweirdmarketing.com/audit
Connect with us on LinkedIn at bit.ly/ashleyconwaylinkedin
Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/
To work with our team, visit https://www.beweirdmarketing.com/marketingagencyservices
Monday Jun 23, 2025
Monday Jun 23, 2025
Is your messaging starting to sound a little… robotic?
You’re not alone, and in this episode, I’m breaking down why bland, AI-generated copy and stiff corporate language are holding your brand back.
We’ll explore how to make your content sound more like a real human (you!), why personality is your marketing superpower, and how even big brands like Dove and Ben & Jerry’s are winning hearts with authenticity.
Looking for more resources? Ready to work together? Start here:
For all things podcast, visit https://higherpurposemarketingstrategy.com/
To purchase a marketing audit, visit https://www.beweirdmarketing.com/audit
Connect with us on LinkedIn at bit.ly/ashleyconwaylinkedin
Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/
To work with our team, visit https://www.beweirdmarketing.com/marketingagencyservices
Monday Jun 16, 2025
Monday Jun 16, 2025
What if your customer experience was so good, people couldn’t stop talking about it? In this episode, I'll walk you through how to design a rave-worthy customer journey - one that builds loyalty, sparks referrals, and strengthens your reputation at every touchpoint. You’ll learn the difference between service and experience, what makes an interaction unforgettable, and how to map out the small-but-mighty moments that leave your clients feeling seen and supported.
Looking for more resources? Ready to work together? Start here:
For all things podcast, visit https://higherpurposemarketingstrategy.com/
To learn more or book a Power Hour Coaching Session, visit https://www.beweirdmarketing.com/power-hour
Connect with us on LinkedIn at bit.ly/ashleyconwaylinkedin
Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/
To work with our team, visit https://www.beweirdmarketing.com/marketingagencyservices
Monday Jun 09, 2025
Monday Jun 09, 2025
If you’ve ever wondered how to stand out in a saturated market without a huge marketing budget, this episode is for you.
I’m breaking down real stories of incredible customer service moments that left people raving and loyal for life. These aren’t just feel-good tales; they’re practical examples of how creating intentional customer experience touchpoints builds trust, fuels word-of-mouth, and turns clients into superfans.
Looking for more resources? Ready to work together? Start here:
For all things podcast, visit https://higherpurposemarketingstrategy.com/
To learn more or book a Power Hour Coaching Session, visit https://www.beweirdmarketing.com/power-hour
Connect with us on LinkedIn at bit.ly/ashleyconwaylinkedin
Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/
To work with our team, visit https://www.beweirdmarketing.com/marketingagencyservices
Monday Jun 02, 2025
Monday Jun 02, 2025
It’s not your funnel. It’s not your hashtags. It’s not even your ad budget.If your customer experience is forgettable—or worse, frustrating—it’s costing you leads, loyalty, and long-term growth.On today's show, I’m breaking down why customer experience is the most underrated (and most powerful) marketing strategy heading into 2025. We’ll talk about how service-obsessed businesses earn more referrals, retain more clients, and grow with integrity—even in a crowded market.
Looking for more resources? Ready to work together? Start here:
For all things podcast, visit https://higherpurposemarketingstrategy.com/
To learn more or book a Power Hour Coaching Session, visit https://www.beweirdmarketing.com/power-hour
Connect with us on LinkedIn at bit.ly/ashleyconwaylinkedin
Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/
To work with our team, visit https://www.beweirdmarketing.com/marketingagencyservices
Monday May 26, 2025
Monday May 26, 2025
In today's unpredictable world, protecting your mindset is just as important as protecting your business strategy. On today's show, we'll dive into Fourth Wing by Rebecca Yarros and explore how Violet's mental shields are a powerful analogy for us as Christian business owners.We'll talk about:- Why mental resilience is critical for sustainable business growth- How to recognize when your shields are slipping- Practical ways to guard your mind against fear, comparison, and discouragement- How faith plays a central role in keeping your mindset strongWhether you're navigating a tough season or just need a reminder to stay grounded, this conversation will help you build the mental endurance you need to lead your business—and yourself—with strength and purpose.
Looking for more resources? Ready to work together? Start here:
For all things podcast, visit https://higherpurposemarketingstrategy.com/
To learn more or book a Power Hour Coaching Session, visit https://www.beweirdmarketing.com/power-hour
Connect with us on LinkedIn at bit.ly/ashleyconwaylinkedin
Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/
To work with our team, visit https://www.beweirdmarketing.com/marketingagencyservices
Monday May 19, 2025
Monday May 19, 2025
If you're feeling the pressure to scale back on spending—especially when it comes to marketing—this episode is for you.
In today’s show, we’re tackling a question so many Christian business owners are wrestling with: “Can I reduce my marketing budget without losing momentum?”
The short answer? Yes—but it takes intention, not just cuts.
In this episode, we’ll explore:
8 smart ways to reduce your marketing spend without sacrificing results
How to prioritize the right marketing activities when the budget gets tight
What to do if you’re tempted to ghost your audience or pull back entirely
Looking for more resources? Ready to work together? Start here:
For all things podcast, visit https://higherpurposemarketingstrategy.com/
To learn more or book a Power Hour Coaching Session, visit https://www.beweirdmarketing.com/power-hour
Connect with us on LinkedIn at bit.ly/ashleyconwaylinkedin
Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/
To work with our team, visit https://www.beweirdmarketing.com/marketingagencyservices
Monday May 12, 2025
Monday May 12, 2025
With tariffs constantly in the news, uncertainty is rising—not just for business owners, but for the customers they serve. Whether you’re directly impacted or not, your audience is watching how you respond.In this week's episode, we'll be discussing how values-driven businesses can lead with clarity, courage, and transparency when it comes to marketing in uncertain times.We'll cover:- How tariff changes influence marketing—even for service-based brands- What to say (and not say) when customers are nervous- Why proactive messaging builds trust—and silence creates confusion- What it means to market with certainty when others are panickingWhether you’re navigating real price changes or offering peace of mind because your business isn’t affected, this conversation will help you lead with integrity and strengthen customer trust in the process.
Looking for more resources? Ready to work together? Start here:
For all things podcast, visit https://higherpurposemarketingstrategy.com/
To learn more or book a Power Hour Coaching Session, visit https://www.beweirdmarketing.com/power-hour
Connect with us on LinkedIn at bit.ly/ashleyconwaylinkedin
Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/
To work with our team, visit https://www.beweirdmarketing.com/marketingagencyservices
Monday May 05, 2025
Monday May 05, 2025
On today's show, I'll walk through 10 red flags to watch for when you're evaluating marketing strategists, coaches, or agencies. From cookie-cutter approaches to fear-based tactics, we’ll cover what doesn’t belong in your business—and what to look for instead.
Looking for more resources? Ready to work together? Start here:- For all things podcast, visit https://higherpurposemarketingstrategy.com/- To book or learn more about Power Hour Coaching, visit https://www.beweirdmarketing.com/power-hour- Connect with us on LinkedIn at bit.ly/ashleyconwaylinkedin- Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/- To work with our team, visit https://www.beweirdmarketing.com/marketingagencyservices
Monday Apr 28, 2025
Monday Apr 28, 2025
If you feel like your marketing is falling flat—despite doing all the “right” things—then today's show is for you. We’re exposing 10 common marketing myths that keep Christian-owned businesses stuck and showing you what to do instead so you can finally stand out and grow.
Looking for more resources? Ready to work together? Start here:- For all things podcast, visit https://higherpurposemarketingstrategy.com/- To book a Power Hour Coaching Session, visit bit.ly/powerhourcoaching- Connect with us on LinkedIn at bit.ly/ashleyconwaylinkedin- Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/- To work with our team, visit https://www.beweirdmarketing.com/marketingagencyservices