Higher Purpose Marketing | Marketing that makes sense for female entrepreneurs, service businesses, and values-driven brands.
You’ve tried the marketing hacks. You’ve downloaded the freebies. You’ve listened to the “six-figure secrets” that promised overnight growth.
And yet… your revenue still doesn’t match your effort.
Welcome to Higher Purpose Marketing, where we call out the fluff and fix what’s actually broken in your marketing - so all that hard work finally pays off.
I’m Ashley Conway, founder of BeWeird Marketing, and I help female entrepreneurs figure out what’s not working in their marketing and fix it. I blend data with gut instinct (and a dash of sarcasm) to help you build marketing that’s simple, strategic, and actually works.
Each week, you’ll get relatable stories, sharp insights, and real talk about the messy middle of marketing - how to attract clients without sounding like everyone else in your feed, make sense of your numbers, and stop doing “all the things” that don’t move the needle.
If you’ve ever wanted to throw your laptop out the window after hearing “just be consistent,” you’re in the right place.
Grab your Coke Zero. Let’s talk about what’s really going on in your marketing - and how to fix it with a little more smarts (and a lot more sanity).
Next Steps:
🎧 For all things podcast, visit higherpurposemarketingstrategy.com
💡 Want to fix what’s not working in your marketing? Learn more or book a free intro call → bit.ly/beweirdcall
💬 Come say hi on Instagram, LinkedIn or Facebook — I actually answer my DMs.
Listen on:
Episodes
Monday Oct 20, 2025
Monday Oct 20, 2025
In this Pep Talks episode, I'm getting real about what it feels like to want to quit — and how to discern when to push through and when to let go. If you’ve been wrestling with discouragement or doubt, this one’s a breath of honesty and hope.
Looking for more resources? Ready to work together? Start here:
For all things podcast, visit https://higherpurposemarketingstrategy.com/
To learn more about my services or book a free introductory session, visit https://bit.ly/beweirdcall
Connect with me on LinkedIn at bit.ly/ashleyconwaylinkedin
Connect with me on Instagram at https://www.instagram.com/beweirdmarketing/
Wednesday Oct 15, 2025
Wednesday Oct 15, 2025
Your sales page should be your hardest-working employee — not the one scrolling Instagram. In this episode, I'm walking through the first five essentials for creating a sales page that sells, including examples and practical tips you can apply right away.
Looking for more resources? Ready to work together? Start here:
For all things podcast, visit https://higherpurposemarketingstrategy.com/
To learn more about my services or book a free introductory session, visit https://bit.ly/beweirdcall
Connect with me on LinkedIn at bit.ly/ashleyconwaylinkedin
Connect with me on Instagram at https://www.instagram.com/beweirdmarketing/
Monday Oct 13, 2025
Monday Oct 13, 2025
Introducing Pep Talks Edition — bite-sized encouragement for the start of your week. In this first episode, I'm sharing what it means to choose hope, even when everything feels like it’s burning down.
Looking for more resources? Ready to work together? Start here:
For all things podcast, visit https://higherpurposemarketingstrategy.com/
To learn more about my services or book a free introductory session, visit https://bit.ly/beweirdcall
Connect with me on LinkedIn at bit.ly/ashleyconwaylinkedin
Connect with me on Instagram at https://www.instagram.com/beweirdmarketing/
Monday Oct 06, 2025
Monday Oct 06, 2025
Social media gets all the buzz, but does it really deliver leads?
In this episode, I sit down with SEO and Google Ads expert Glenneth Reed to dig into what’s actually working for small businesses in 2025.
We talk about whether Google is still worth your time, how local and online businesses can make simple SEO fixes, and the surprising role of AI in search.
If you’ve been wondering how to get more clients without dancing on Reels all day, this conversation will give you clarity - and some action steps you can use right away.
Glenneth's Resources
Instagram: @glennethdotcom
Visibility Workbook for Google Ads
SEO Guide to Getting Visible on Google
Looking for Ashley's resources? Ready to work together? Start here:
For all things podcast, visit https://higherpurposemarketingstrategy.com/
To learn more about my services or book a free introductory session, visit https://bit.ly/beweirdcall
Connect with me on LinkedIn at bit.ly/ashleyconwaylinkedin
Connect with me on Instagram at https://www.instagram.com/beweirdmarketing/
Friday Oct 03, 2025
Friday Oct 03, 2025
So many entrepreneurs are burned out by marketing that doesn’t move the needle.
In this episode, we’re cutting the fluff and getting crystal clear on how to spot what’s actually working in your marketing strategy - and what’s just keeping you busy. I’ll walk you through a simple process to refocus your time and energy on the activities that actually bring in sales and growth.
Looking for more resources? Ready to work together? Start here:
For all things podcast, visit https://higherpurposemarketingstrategy.com/
To learn more about my services or book a free introductory session, visit https://bit.ly/beweirdcall
Connect with me on LinkedIn at bit.ly/ashleyconwaylinkedin
Connect with me on Instagram at https://www.instagram.com/beweirdmarketing/
Wednesday Oct 01, 2025
Wednesday Oct 01, 2025
Struggling to stand out online? It’s probably a messaging problem.
In this episode, I share the 4 must-answer brand messaging questions every small business owner needs to clarify if you want your marketing to attract dream clients instead of crickets.
Get ready to stress less, connect more, and build a brand voice that works for you, not against you.
Looking for more resources? Ready to work together? Start here:
For all things podcast, visit https://higherpurposemarketingstrategy.com/
To learn more about my services or book a free introductory session, visit https://bit.ly/beweirdcall
Connect with me on LinkedIn at bit.ly/ashleyconwaylinkedin
Connect with me on Instagram at https://www.instagram.com/beweirdmarketing/
Monday Sep 29, 2025
Monday Sep 29, 2025
Marketing is shifting, and small business owners can’t afford to ignore it. In 2025, relationship marketing - building genuine, 1:1 connections - is outperforming traditional traffic-driven strategies.
In this episode, I break down why referrals, collaborations, and authentic conversations are getting better results than throwing more money at ads or chasing algorithms.
If you’re ready to re-think your marketing strategy and grow your business in a way that feels human, this one’s for you.
Looking for more resources? Ready to work together? Start here:
For all things podcast, visit https://higherpurposemarketingstrategy.com/
To learn more about my services or book a free introductory session, visit https://bit.ly/beweirdcall
Connect with me on LinkedIn at bit.ly/ashleyconwaylinkedin
Connect with me on Instagram at https://www.instagram.com/beweirdmarketing/
Monday Sep 22, 2025
Monday Sep 22, 2025
If you’ve ever felt like your marketing is all over the place, this episode is for you. Instead of chasing a 40-page plan or burning hours on random tactics, I’ll walk you through three simple questions to create a focused 30-day marketing strategy.
You’ll learn how to pick a slice of your audience, uncover what they need most right now, and choose the best place to reach them - so your efforts finally add up to real results.
Tune in and see how doable a marketing strategy can be when you strip it down to what actually works.
Looking for more resources? Ready to work together? Start here:
For all things podcast, visit https://higherpurposemarketingstrategy.com/
To learn more about my services or book a free introductory session, visit https://bit.ly/beweirdcall
Connect with me on LinkedIn at bit.ly/ashleyconwaylinkedin
Connect with me on Instagram at https://www.instagram.com/beweirdmarketing/
Monday Sep 15, 2025
Monday Sep 15, 2025
Are you exhausted by your never-ending to-do list and wondering if you’re spending your time on the right things?
In this episode, I sit down with my friend Jillian Dolberry - ops consultant, team strategist, and host of The Grace-Filled CEO Podcast - to talk about how women entrepreneurs can stop chasing hustle and start aligning their work with their values.
Jillian shares practical questions to help you decide what’s truly worth your time, how to delegate without guilt, and why protecting your energy matters more than squeezing in one more task.
If you’ve ever felt pulled in a hundred directions, this conversation will help you pause, reset, and find a more sustainable way to grow.
Connect with Jillian on Instagram
Get her Team Task Tracker
Looking for more resources? Ready to work together? Start here:
For all things podcast, visit https://higherpurposemarketingstrategy.com/
To learn more about my services or book a free introductory session, visit https://bit.ly/beweirdcall
Connect with me on LinkedIn at bit.ly/ashleyconwaylinkedin
Connect with me on Instagram at https://www.instagram.com/beweirdmarketing/
Monday Sep 08, 2025
Monday Sep 08, 2025
Sometimes, life gives us the gift of a do-over—like Nicolas Cage’s character in Family Man. I love that idea, and I believe September brings that same kind of fresh-start energy for business owners.
In this episode, I’ll walk you through my Audit–Architect–Act framework to help you reset your marketing plan for the rest of 2025. If your year hasn’t gone the way you hoped, this is your chance to pause, re-evaluate, and step into the last four months with clarity, purpose, and momentum.
Looking for more resources? Ready to work together? Start here:
For all things podcast, visit https://higherpurposemarketingstrategy.com/
To learn more about my services or book a free introductory session, visit https://bit.ly/beweirdcall
Connect with me on LinkedIn at bit.ly/ashleyconwaylinkedin
Connect with me on Instagram at https://www.instagram.com/beweirdmarketing/