Higher Purpose Marketing Strategy | Service Business Marketing, Values-Driven Marketing, Marketing Strategy
- Does the thought of marketing frustrate you? - Perhaps your marketing isn’t helping you stand out from your competition. - Or do you want to attract the best customers not just average ones? - Maybe marketing is frustrating because you aren’t seeing the ROI you want. - Or does your marketing not feel authentic to who you are as a company and your values? These are all common challenges for service businesses. Though marketing can be challenging, it is really all about building relationships with your customers. On the Higher Purpose Marketing Strategy podcast, we’re going to dive into building customer relationships and generating leads and sales through values-driven marketing. We’ll talk about how values can influence marketing, how messaging should be customer-focused, letting research guide our plans, using metrics to determine what’s worth our time and resources, and how to simplify this whole process. My name is Ashley Conway, and as your podcast host, I’ll leverage my 20 years in the marketing industry, and over a decade working with my own clients, to teach you how to stand out from your competition and attract your best customers. Let’s get to work! Next Steps: - 10 Reasons You Aren’t Standing Out From Your Competition training: https://www.beweirdmarketing.com/stand-out-from-competition - Visit the website: https://www.beweirdmarketing.com/
Listen on:
Episodes
2 days ago
2 days ago
If you're feeling the pressure to scale back on spending—especially when it comes to marketing—this episode is for you.
In today’s show, we’re tackling a question so many Christian business owners are wrestling with: “Can I reduce my marketing budget without losing momentum?”
The short answer? Yes—but it takes intention, not just cuts.
In this episode, we’ll explore:
8 smart ways to reduce your marketing spend without sacrificing results
How to prioritize the right marketing activities when the budget gets tight
What to do if you’re tempted to ghost your audience or pull back entirely
Looking for more resources? Ready to work together? Start here:
For all things podcast, visit https://higherpurposemarketingstrategy.com/
To learn more or book a Power Hour Coaching Session, visit https://www.beweirdmarketing.com/power-hour
Connect with us on LinkedIn at bit.ly/ashleyconwaylinkedin
Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/
To work with our team, visit https://www.beweirdmarketing.com/marketingagencyservices
Monday May 12, 2025
Monday May 12, 2025
With tariffs constantly in the news, uncertainty is rising—not just for business owners, but for the customers they serve. Whether you’re directly impacted or not, your audience is watching how you respond.In this week's episode, we'll be discussing how values-driven businesses can lead with clarity, courage, and transparency when it comes to marketing in uncertain times.We'll cover:- How tariff changes influence marketing—even for service-based brands- What to say (and not say) when customers are nervous- Why proactive messaging builds trust—and silence creates confusion- What it means to market with certainty when others are panickingWhether you’re navigating real price changes or offering peace of mind because your business isn’t affected, this conversation will help you lead with integrity and strengthen customer trust in the process.
Looking for more resources? Ready to work together? Start here:
For all things podcast, visit https://higherpurposemarketingstrategy.com/
To learn more or book a Power Hour Coaching Session, visit https://www.beweirdmarketing.com/power-hour
Connect with us on LinkedIn at bit.ly/ashleyconwaylinkedin
Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/
To work with our team, visit https://www.beweirdmarketing.com/marketingagencyservices
Monday May 05, 2025
Monday May 05, 2025
On today's show, I'll walk through 10 red flags to watch for when you're evaluating marketing strategists, coaches, or agencies. From cookie-cutter approaches to fear-based tactics, we’ll cover what doesn’t belong in your business—and what to look for instead.
Looking for more resources? Ready to work together? Start here:- For all things podcast, visit https://higherpurposemarketingstrategy.com/- To book or learn more about Power Hour Coaching, visit https://www.beweirdmarketing.com/power-hour- Connect with us on LinkedIn at bit.ly/ashleyconwaylinkedin- Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/- To work with our team, visit https://www.beweirdmarketing.com/marketingagencyservices
Monday Apr 28, 2025
Monday Apr 28, 2025
If you feel like your marketing is falling flat—despite doing all the “right” things—then today's show is for you. We’re exposing 10 common marketing myths that keep Christian-owned businesses stuck and showing you what to do instead so you can finally stand out and grow.
Looking for more resources? Ready to work together? Start here:- For all things podcast, visit https://higherpurposemarketingstrategy.com/- To book a Power Hour Coaching Session, visit bit.ly/powerhourcoaching- Connect with us on LinkedIn at bit.ly/ashleyconwaylinkedin- Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/- To work with our team, visit https://www.beweirdmarketing.com/marketingagencyservices
Monday Apr 21, 2025
Monday Apr 21, 2025
In a crowded market, it’s easy to feel pressure to cut prices just to stay competitive. But price wars are a race to the bottom—and they’re not the key to attracting your best customers. So, how do you stand out without slashing your rates?On today's show, we'll be discussing:✅ The real reason customers choose you over the competition✅ Unique Selling Propositions that go beyond price✅ Actionable strategies to differentiate your brand and attract premium clients✅ Why the best businesses don’t compete on price
Looking for more resources? Ready to work together? Start here:- For all things podcast, visit https://higherpurposemarketingstrategy.com/- To get your free video training, 10 Reasons You Aren't Standing Out from Your Competition, visit bit.ly/marketingstandout- Connect with us on LinkedIn at bit.ly/ashleyconwaylinkedin- Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/- To work with our team, visit https://www.beweirdmarketing.com/marketingagencyservices
Monday Apr 14, 2025
Monday Apr 14, 2025
AI-generated content is everywhere—but is it the right choice for your business? Should you let AI handle your copywriting, or is there something irreplaceable about human-crafted messaging?On today's show, we're discussing:✅ The pros and cons of using AI for copywriting✅ When AI can help vs. when it can hurt your brand✅ What businesses should consider before making AI part of their marketing strategy
Looking for more resources? Ready to work together? Start here:- For all things podcast, visit https://higherpurposemarketingstrategy.com/- To get your free video training, 10 Reasons You Aren't Standing Out from Your Competition, visit bit.ly/marketingstandout- Connect with us on LinkedIn at bit.ly/ashleyconwaylinkedin- Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/- To work with our team, visit https://www.beweirdmarketing.com/marketingagencyservices
Monday Apr 07, 2025
Monday Apr 07, 2025
On today’s show, we're chatting about the importance of customer-centered messaging vs. business-centered messaging and how to practically be more customer-centered in your marketing.
Looking for more resources? Ready to work together? Start here:
- For all things podcast, visit https://higherpurposemarketingstrategy.com/
- To get your free video training, 10 Reasons You Aren't Standing Out from Your Competition, visit bit.ly/marketingstandout
- To learn more about our 12-week coaching program, visit bit.ly/beweirdcoach
- Connect with us on LinkedIn at bit.ly/ashleyconwaylinkedin
- Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/
Monday Mar 31, 2025
Monday Mar 31, 2025
On today’s show, we're talking about the six types of information you need to know about your target market in order to truly connect with them and increase your leads.
And I’m answering a listener’s question about how to get leads that are willing to pay her fees.
Looking for more resources? Ready to work together? Start here:- For all things podcast, visit https://higherpurposemarketingstrategy.com/- To get your free video training, 10 Reasons You Aren't Standing Out from Your Competition, visit bit.ly/marketingstandout- Connect with us on LinkedIn at bit.ly/ashleyconwaylinkedin- Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/- To work with our team, visit https://www.beweirdmarketing.com/marketingagencyservices
Monday Mar 24, 2025
Monday Mar 24, 2025
On today’s show, we're discussing how to determine your unique sales proposition (USP) or the one thing you want to be known for most. I'm giving you four key questions that will point you in the right direction.
And I’m answering a listener’s question about how to test their USP to see if it is effective.
Looking for more resources? Ready to work together? Start here:- For all things podcast, visit https://higherpurposemarketingstrategy.com/- To schedule your Power Hour Coaching session, visit bit.ly/powerhourcoaching - Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/- To work with our team, visit https://www.beweirdmarketing.com/marketingagencyservices
Monday Mar 17, 2025
Monday Mar 17, 2025
On today’s show, I'm discussing ethical marketing with five real-life examples of situations when deciding what is right and wrong isn't black and white.
And I’m answering a listener’s question about being persuasive in selling without being misleading.
Looking for more resources? Ready to work together? Start here:- For all things podcast, visit https://higherpurposemarketingstrategy.com/- To get your free video training, 10 Reasons You Aren't Standing Out from Your Competition, visit bit.ly/marketingstandout- Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/- To work with our team, visit https://www.beweirdmarketing.com/marketingagencyservices