Higher Purpose Marketing | Marketing that makes sense for female entrepreneurs, service businesses, and values-driven brands.
You’ve tried the marketing hacks. You’ve downloaded the freebies. You’ve listened to the “six-figure secrets” that promised overnight growth.
And yet… your revenue still doesn’t match your effort.
Welcome to Higher Purpose Marketing, where we call out the fluff and fix what’s actually broken in your marketing - so all that hard work finally pays off.
I’m Ashley Conway, founder of BeWeird Marketing, and I help female entrepreneurs figure out what’s not working in their marketing and fix it. I blend data with gut instinct (and a dash of sarcasm) to help you build marketing that’s simple, strategic, and actually works.
Each week, you’ll get relatable stories, sharp insights, and real talk about the messy middle of marketing - how to attract clients without sounding like everyone else in your feed, make sense of your numbers, and stop doing “all the things” that don’t move the needle.
If you’ve ever wanted to throw your laptop out the window after hearing “just be consistent,” you’re in the right place.
Grab your Coke Zero. Let’s talk about what’s really going on in your marketing - and how to fix it with a little more smarts (and a lot more sanity).
Next Steps:
🎧 For all things podcast, visit higherpurposemarketingstrategy.com
💡 Want to fix what’s not working in your marketing? Learn more or book a free intro call → bit.ly/beweirdcall
💬 Come say hi on Instagram, LinkedIn or Facebook — I actually answer my DMs.
Listen on:
Episodes
Monday Dec 15, 2025
Monday Dec 15, 2025
Traditional marketing is getting louder, more crowded, and—let’s be honest—a whole lot less effective. So what do you do when social posts, webinars, and email blasts aren’t pulling in the leads they used to?
You collaborate.But not in the vague, buzzword-y way everyone tosses around. In this conversation, Ashley sits down with collaboration strategist and heart-centered connector, Katy Suik, to break down what collaboration truly is and how entrepreneurs can use it to build trust, deepen relationships, and grow their businesses in 2026 and beyond.
You’ll hear:• Why collaboration is outperforming conventional marketing right now• The real definition of collaboration (hint: it’s not just summits and bundles)• How to choose the right partners and avoid the biggest collaboration pitfalls• Why values, integrity, and connection matter more than audience size• Practical ways to start collaborating—even if you’re an introvert• How to avoid giving away “too much” while still deeply serving• What’s actually working in 2025/2026 when it comes to lead generation
If you're craving a more human, more effective, and way more sustainable way to grow your business, this episode will feel like a breath of fresh air.
Katy's Free Gifts
Collaboration Vault: https://katysuik.com/coaches-collab-vault
Are You Ready for Collaborations Quiz: https://katysuik.com/collab-ready-quiz
Looking for more resources? Ready to work together? Start here:
For all things podcast, visit https://higherpurposemarketingstrategy.com/To learn more about my services or book a free introductory session, visit https://bit.ly/beweirdcallConnect with me on Facebook: https://www.facebook.com/beweirdmarketingConnect with me on Instagram: https://www.instagram.com/beweirdmarketing/
Wednesday Nov 19, 2025
Wednesday Nov 19, 2025
AI isn’t the problem — it’s how most people use it. In this episode, Ashley breaks down five simple hacks for using AI as a writing partner to make your web copy sharper, more human, and more effective.
You’ll learn how to:
Feed AI the right context so your copy sounds like you
Give it structure and SEO direction (so you don’t have to fix it later)
Teach it empathy by sharing what your audience is really thinking
Use it to create helpful FAQs and find blind spots in your messaging
Because when you pair your strategy with AI’s speed, you’ll stop spinning your wheels and start writing words that actually work.
Looking for more resources or ready to work together? Start here:🎙️ Podcast hub: higherpurposemarketingstrategy.com💡 Learn more about my services or book a free introductory session: bit.ly/beweirdcall📸 Connect with me on Instagram📘 Join the conversation on Facebook
Monday Nov 17, 2025
Monday Nov 17, 2025
Okay, confession time — Ashley has created some great lead magnets that totally flopped. They looked polished and valuable, but they didn’t move anyone closer to working with her. Sound familiar? In this episode, you’ll learn how to create a lead magnet that doesn’t just grow your list — it grows your business.
Ashley breaks down how to:
Make your lead magnet fit naturally into your sales funnel
Choose a topic that solves a real problem for your audience
Design something irresistible (and fun!) that builds momentum toward your paid offers
Because a good lead magnet isn’t just a freebie — it’s the bridge between curiosity and conversion.
Looking for more resources or ready to work together? Start here:🎙️ Podcast hub: higherpurposemarketingstrategy.com💡 Learn more about my services or book a free introductory session: bit.ly/beweirdcall📸 Connect with me on Instagram📘 Join the conversation on Facebook
Wednesday Nov 12, 2025
Wednesday Nov 12, 2025
Most businesses don’t have a sales problem — they have a friction problem.
In this episode, Ashley shares how to make it ridiculously easy for people to say yes to your offer with three simple, practical tweaks. F
rom clearer calls to action to smoother systems and thoughtful follow-up, you’ll learn how to remove roadblocks that keep customers from buying.
Because when you make it easy to work with you, more people will.
✨ Looking for more resources or ready to work together? Start here:
🎙️ Podcast hub: higherpurposemarketingstrategy.com💡 Learn more about my services or book a free introductory session: bit.ly/beweirdcall📸 Connect with me on Instagram📘 Join the conversation on Facebook
Monday Nov 10, 2025
Monday Nov 10, 2025
Most businesses say “thank you” to their customers — but very few make it memorable.
In this episode, we’re talking about how to turn simple gratitude into genuine loyalty (and repeat business) with seven creative, non-cringey ways to thank your clients.
From surprise bonuses to future-focused follow-ups, you’ll learn how to show appreciation that actually strengthens your customer relationships.
Because a real thank-you doesn’t just make people smile — it makes them stay.
Looking for more resources? Ready to work together? Start here:
For all things podcast, visit https://higherpurposemarketingstrategy.com/
To learn more about my services or book a free introductory session, visit https://bit.ly/beweirdcall
Connect with me on Instagram at https://www.instagram.com/beweirdmarketing/
Connect with me on LinkedIn at bit.ly/ashleyconwaylinkedin
Wednesday Nov 05, 2025
Wednesday Nov 05, 2025
Once upon a time, you thought storytelling was just for novelists. 😉 Think again. In this episode, I’ll show you how to mine your everyday life for stories that make your audience feel something - and remember you for it. From childhood memories to coffee-shop moments, your next great piece of content might already be waiting for you.
Looking for more resources? Ready to work together? Start here:
For all things podcast, visit https://higherpurposemarketingstrategy.com/
To learn more about my services or book a free introductory session, visit https://bit.ly/beweirdcall
Connect with me on LinkedIn at bit.ly/ashleyconwaylinkedin
Connect with me on Instagram at https://www.instagram.com/beweirdmarketing/
Monday Nov 03, 2025
Monday Nov 03, 2025
Remember the saying “all work and no play makes Jack a dull boy”? Turns out, it applies to Jill too. 😉 In this episode, I’m talking about why fun isn’t frivolous — it’s fuel for your creativity — and why your next great idea might show up after you’ve unplugged.
Russell Dickerson- Happen to Me
Looking for more resources? Ready to work together? Start here:
For all things podcast, visit https://higherpurposemarketingstrategy.com/
To learn more about my services or book a free introductory session, visit https://bit.ly/beweirdcall
Connect with me on LinkedIn at bit.ly/ashleyconwaylinkedin
Connect with me on Instagram at https://www.instagram.com/beweirdmarketing/
Wednesday Oct 29, 2025
Wednesday Oct 29, 2025
Black Friday panic? Been there. In this episode, I break down how to survive the holiday sales chaos when your “product” is you. If you’re a service provider wondering what on earth to offer, I’ve got three creative ways to cash in on the season without discounting your value or losing your sanity.
Looking for more resources? Ready to work together? Start here:
For all things podcast, visit https://higherpurposemarketingstrategy.com/
To learn more about my services or book a free introductory session, visit https://bit.ly/beweirdcall
Connect with me on LinkedIn at bit.ly/ashleyconwaylinkedin
Connect with me on Instagram at https://www.instagram.com/beweirdmarketing/
Monday Oct 27, 2025
Monday Oct 27, 2025
If your to-do list reads like a CVS receipt, this one’s for you. I'm talking about the chaos of doing all the things and why the secret to momentum isn’t more hustle - it’s asking one simple question: What’s the next right thing?
Looking for more resources? Ready to work together? Start here:
For all things podcast, visit https://higherpurposemarketingstrategy.com/
To learn more about my services or book a free introductory session, visit https://bit.ly/beweirdcall
Connect with me on LinkedIn at bit.ly/ashleyconwaylinkedin
Connect with me on Instagram at https://www.instagram.com/beweirdmarketing/
Wednesday Oct 22, 2025
Wednesday Oct 22, 2025
Your sales page might look great — but does it actually sell? In Part 2 of this series, I'm sharing the final five essentials for building a sales page that builds trust, handles objections, and turns browsers into buyers. These are the credibility boosters and conversion details that take your page from “pretty” to powerful.
Looking for more resources? Ready to work together? Start here:
For all things podcast, visit https://higherpurposemarketingstrategy.com/
To learn more about my services or book a free introductory session, visit https://bit.ly/beweirdcall
Connect with me on LinkedIn at bit.ly/ashleyconwaylinkedin
Connect with me on Instagram at https://www.instagram.com/beweirdmarketing/